ART OF FUSION

Craftmanship

Covering a wide range of professions and manufacturing techniques involved in the art and science of watchmaking, Binger employs different methods of this centuries-old craft to accommodate the latest in materials and fabrication techniques as well as the most traditional forms of handwork, all under one roof. It is this flexibility in manufacturing that allows Binger to remain at the helm of innovation in watchmaking and produce unique and cutting-edge timepieces.

INNOVATIONS & PROCESS

From the production of the micro-components in movements to the construction of case parts, the synergy that exists in the Binger design workshop has allowed for such breakthrough creations as the Unico chronograph movement, as well as truly revolutionary designs in both case and movement construction. With its own Metallurgy & Materials laboratory working closely with the Research & Development department, the possibilities for innovation are only limited by how far one’s imagination can go.

A place where tradition and innovation coexist, the Binger design workshop is a place where watchmaking is done differently, the “Art of Fusion” way.

SWISS WATCHES SINCE 1853

SKETCH TO PROTOTYPE

Design

It all starts by putting an idea down on paper, followed by a virtual model, and finally a prototype is built before a watch is ever manufactured. Creativity can come about in the most curious ways. From reading through the annals of history to a sudden stroke of genius while strolling through park, the sources of inspiration are endless. At the Binger design workshop, such ideas are brought to fruition through the synergy that exists between the various experts and departments. From a sketch of a product or movement to a virtual 3D model, followed by a working prototype and finally serial production, the entire process requires patience, expertise and a lot of trial and error.

IN PERFECT TIME

Movement

The culmination of any integrated watch manufacturer is to be able to equip its watches with exclusive movements made within its own ateliers. From self-winding chronograph movements to striking high-complication pieces and unique never-before-seen horological concepts, the traditional art of watchmaking is reinvented in a 21st century context within the walls of the Binger manufacture.

DESIGNING A MOVEMENT

The conception of a movement begins with an idea put onto paper in rough pencil sketches, with a clear vision in mind in terms of desired basic functions, complications and a general shape or aesthetic direction. Once the basic movement design is established, the micro-engineers and draftsmen put together a precise blueprint of the movement and its individual components, as well as the methodology for their production and assembly.

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FUSION IN WATCHMAKING

Precision Craft

Binger employs different methods of this centuries-old craft to accommodate the latest in materials and fabrication techniques as well as the most traditional forms of handwork. It is this flexibility in manufacturing that allows Binger to remain at the top of innovation in watchmaking and produce unique and cutting-edge timepieces.

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